The Wine Show Road Show The Wine Show Road Show is an extension of our flagship Jo'burg show. Through this new concept we're literally taking the winelands "on the road" to new, untapped markets so that the industry can extend its reach and convert more consumers into wine drinkers in order to grow domestic sales. Our unique blend of edutainment, colourful stands and mouth-watering food is continued here from our Jo'burg theme, enveloped by our fun, approachable atmosphere that makes us SA's leading wine event. Nelson Mandela Bay was launched December 2010 to service an entirely overlooked market. It has all the potential to become the next wine Mecca ranking in 4th position following GAU, DBN and CPT in terms of population and economic activity. Our opening show in December 2010 saw us welcomed by 2 000 wine-starved visitors, which increased by 1 000+ visitors a mere six months later when we hosted our 2nd show. The Herald newspaper Monday-morning page 3 story headline cried out: "Enthusiastic crowds clean out exhibitors"
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