THE HAPPIEST 5K ON THE PLANET COLOURS THE WORLD OF THOUSANDS IN PORT ELIZABETH

02 October 2014
THE HAPPIEST 5K ON THE PLANET COLOURS THE WORLD OF THOUSANDS IN PORT ELIZABETH

(Port Elizabeth, 24 August 2014) The original paint race, The Color Run™, gave thousands

of locals and visitors the time of their lives as the event transformed Port Elizabeth

into a myriad of colour and happiness.

 

Five thousand Color Runners descended at the start line of a 5km route at Nelson

Mandela Metropolitan University, to celebrate the values intrinsic to The Color Run

brand: health, happiness and individuality. Despite the poor weather conditions, an

occasional ray of sunshine and a rainbow emerged, shining hope over the friendly city

Color Runners.

 

Port Elizabeth local event coordinator, Michael Zoetmulder and his team from Zports

were behind the success in Port Elizabeth. In each colour zone, Color Runners were

showered by 100 volunteers with clouds of brightly coloured powder. The race ended

with a colour-throwing party hosted by Algoa FM, where Color Runners and spectators

enjoyed vibrant colour blasts, music, local food and entertainment.

 

The unique proposition of The Color Run™ is more about having fun than competing for

Olympic gold. 60% of Port Elizabeth’s Color Runners were first-time runners, participating

for the sheer joy of doing something fun and healthy with family and friends.

 

Fortunately, there is a lot more than just memories and technicolour photos that stay

behind. The Color Run™ carries a huge social ethos, welcoming socially disadvantaged

children to take part in the festival. The lucky runners this year were the beneficiaries from

United Through Sport, a local charity providing coaches from overseas to uplift the local

community through sport.

 

The Color Run Port Elizabeth was a phenomenal success but this was truly made by the

thousands of incredible participants that have proven the event is here to stay in the

Eastern Cape, come rain or shine.

 

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