Nelson Mandela Bay Tourism

EDTA DESTINATION MARKETING SERVICES INCLUDE:

Destination / Seasonal Marketing Campaigns
Digital marketing
Visitor Information Services
Tourism Trade Promotions
Business Events Services / Convention Bureau Services (Meetings, Incentives, Conferencing and Events)
Event Support Services
PR / Communication Services
Tourism Research and Insights
Nelson Mandela Bay Airlift
Cruise Line Strategy Development

STRATEGIC PRIORITY: REVIEWED EVERY 3 YEARS

1. Innovative and impactful and varied destination marketing – Aimed at attracting a mix of market segments (traditional and developing markets) that will deliver good high yield business all-year-round

Leisure Tourism – Domestic (mostly digital and PR, limited advertising) and selected International markets (Trade engagements and digital)
Business Tourism - Domestic and selected International markets
Converting business travel to leisure

2. Content Driven Marketing Strategy – Aligned with international travel trends and best practice, the aim is for Nelson Mandela Bay’s brand to be shared with the world in an impactful, consistent and authentic way resulting in greater awareness and knowledge levels about the city, region and brand offering – this will be done mainly digitally, but also through traditional PR. (Partnering with newspapers)

3. Quality Visitor Experience Delivery through collaboration with stakeholders, partners and industry and through visitor information services

4. Research, insights, monitoring and evaluation. Ensuring Return On Investment.