Marketing lessons from a rock ‘n roll band “Building A Passionate Online Community” Fred Roed is the CEO of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project, dedicated to demystifying digital marketing. At our next XTALK, Fred will show us how an aging rock ‘n roll band managed to build and maintain a passionate community of fans and converted that community into loyal retail customers – something all marketers need to do with their brands. He will look at why online communities are so important, the challenges brands face in the digital economy and how to implement the lessons from a famous rock ‘n roll band into your own marketing strategies. Date: 5 March 2012 Time: 4pm Venue: Elizabeth Place, Pickering Street, Newton Park Cost: R180 excl. vat. RSVP: to Rikashni Rangasamy on xtalks@mxforum.co.za by 27 February 2012 Event Sponsors: Boomtown Strategic Brand Agency & Algoa FM
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