Social ECHO Day

Do you find yourself asking the following questions :

How can I increase my business Fan Page likes?
Can I tweet that as a business owner?
What must I do to increase my Pinterest followers?
Instagram? Everyone is talking about it so how can I use it in my business?
Google+ is so confusing! What is the point of it?

As Port Elizabeth's leading Social Media Marketing Agency we are affording 25 people access to our Social Media pool of knowledge and experience for one day only. Our top Social Media Marketing Techniques & Secrets will be imparted during our one day training session titled, Social ECHO (Engagement, Content, Human Elements of Social Media, Ownership) Day.

Topics that we will be training on :

1. Introduction to Social Media Platforms
A true and easy to understand definition of each - Facebook, LinkedIn, Google+, Instagram, Pinterest, Twitter
Myths/Facts/Benefits about Social Media Marketing

2. Twitter
Twitter Basics & Current Terminology
Does your business belong on Twitter?
Establishing Your Twitter Presence
Twitter Business Etiquette
How to search properly for information & competitors
The secrets to Twitter lists
Using Twitter lists as a powerful marketing tool
Twitter Strategies for Effective Marketing
RT / Favourite / Quote RT basics - when to use them
The importance of hashtags
Finding your Twitter voice
Writing content driven tweets
How to monitor the conversation about your business
Advanced Twitter Marketing Strategies
Types of Twitter paid advertising

3. Facebook
Facebook Fan Page vs Group vs Profile
How to leverage Facebook's timeline for maximum engagement
The importance of hashtags
How to creating status updates that work
How to grow active Facebook communities
Facebook events & marketing techniques
Using Facebook photos & videos in your marketing campaigns
Facebook Business Etiquette
Facebook paid Advertising options & benefits
Basic, interests, graph & advanced targeting techniques

4. Google +
Google + Basics & Start Up
Why your business should be using Google +
Google+ Business Etiquette
How to navigate in Google +
Google + Marketing
How to establish your presence in Google +
Special features in Google +
How to build relative circles for your business
How to use Google Hangouts
Increase your visibility in SEO with Google +

5. Instagram,
Introduction to Instagram - Mobile and PC
Instagram Business Etiquette
Keys to success - how to use the correct hashtags and linking of other Social Platforms

6. LinkedIn
How to use LinkedIn as an HR Power Machine.
How to use LinkedIn's search feature for leads
LinkedIn Business Etiquette
Your LinkedIn company page
How to use LinkedIn in your content marketing

7. Pinterest
Psychology Behind Pinteret Users
Pinterest Business Etiquette
Pinterest Marketing
Using Pinterest on your website for effective Marketing Campaigns

8. Content Marketing
Introduction to content marketing
Why content is king
Definition of content marketing
The 80/20 Content Marketing Rule
Content marketing strategies
Third party apps designed to create Content, for free.

9. Advanced Topics
How to design an effective social media policy for your employees
Where to look for the right people when building a Social Media team
Measuring your social media efforts

Included in the Training Fee of R1250 per delegate :
- Refreshments
- Lunch
- Training Material
- Professional 30 second Elevator Pitch Video
- Business Networking Session

Company Group bookings will receive a 2.5% discount for three or more delegates.

To book your seat please visit :

http://www.horizonbrands.co.za/sociallysa/social-echo-day