15 + 16 MAY: HOW TO SET UP A BLOG FOR YOUR BUSINESS

To qualify for a 10% discount – register before 30 April 2017!

Overall Events & Communication is hosting a two day workshop at Ibhayi Town Lodge in Walmer on Monday,15 & Tuesday,16 May 2017.

The workshop will focus on the importance of creating a blog for your business and show you step by step how to set up one for your business.

You might not realise it but most of us read some type of blog everyday. We get our news from it, our daily inspiration, our fitness goals, our productivity motivators, relationship advice, career advice, financial & market advice as well as business tips and advice.

You read it because, firstly it is an available resource and that is offers you some sort of value. This also applies to other forms of social media marketing methods. It is consistent and it is of value. It encourages engagement from us because it is an easy platform to enable it.

Blogging is one of the most valuable tools that businesses have available to engage with their customers in this ever changing landscape that is online media.

Why Should I Start a Blog for My Business?

A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.

Your blog makes it easier for clients to find your website (increased SEO).

We will show you how easy it is to set it up as you do not have to be a professional designer.

Blogging gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you’re all about.

Writing a blog shares your expertise and can possibly position yourself as a subject area expert and thought leader in your industry.

You can tell your brand's story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.

Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.

It also gives you insight into your audience. Blog analytics allow you to track readers, click-throughs, popular topics, shares and comments. You can even tell what day of the week your visitors prefer to visit your site.

The benefits are endless and not as time consuming as you might think. Join us at our workshop and you will get a chance to know your audience in no time.

To book your seat at R2999 per person (both days all inclusive with catering) you can email chinney@overallevents.co.za or register on our website: www.overallevents.co.za/register-here