NMBT Brands the Airport

Nelson Mandela Bay Tourism (NMBT) has continued with their branding of the City by putting up branding inside the airport building ahead of the expected influx of tourists for the 2010 Fifa World CupTM. With only days before kick-off, NMBT wants to ensure that all visitors to the City can ‘feel it in the air’ as soon as they arrive.

The branding has been placed inside the luggage collection area at the airport to ensure that it is seen by all tourists arriving in the City. The ‘feel it in the air’ campaign and promotional branding of the City has been put up in the area, alongside Fifa branding.

The new branding inside compliments the branding which has already been placed on the pillars outside the airport, depicting Nelson Mandela Bay as a vibrant, world class tourist destination which is ready to house the world during and after the World Cup.

The promotional branding both inside and outside the airport has been designed in such a way that it will remain relevant for years to come and will continue to be used as promotional material for the city at the airport even after the World Cup.