Amazing Africa

Why Choose Amazing Africa to Look After Your Clients?

Because at the heart of every journey lies a promise — and we don’t just make promises, we live by them. Clients choose Amazing Africa not just for our deep destination knowledge, but because of the way we define, deliver, and consistently uphold the promises we make — to our trade partners, and to every traveler they entrust to us. We constantly measure our performance by how well we deliver on what clients have a right to expect from us. That’s why our commitment rests on eight key promises:

1. Cultural understanding
As a bridge between Africa and international markets like Europe, North and South America, and Australia, we bring a nuanced understanding of both worlds — combining insight into on-the-ground African operations with the expectations and needs of global travelers.

2. Creativity
No cookie-cutter itineraries here. We design tailor-made journeys aligned with specific market needs, always balancing innovation with safety, comfort, and cost-effectiveness.

3. Reliability
We are available 24/7 — in English, German, Afrikaans (Dutch), and Spanish — ensuring that your clients are supported every step of the way. You can count on us, always.

4. Quality control
Driven by a European mindset, we maintain rigorous quality checks across all service providers — from accommodations to guides, transport, hospitality, and cuisine. We’re detail-obsessed so you don’t have to be.

5. The extra mile
Clear communication. Fast turnaround times. Thoughtful personal touches. We don’t just meet expectations — we exceed them, blending African warmth with European precision to create unforgettable moments.

6. Passion and fun
We love what we do, and it shows — in our service, in our creativity, and in the joyful experiences we craft. In a competitive industry, we never lose sight of the magic of travel.

7. Our people
People are at the core of travel, and we’re proud of the exceptional team behind Amazing Africa. We invest in choosing, mentoring, and growing individuals who share our passion, integrity, and commitment to excellence.

8. Giving back
Tourism should make a difference. We support impactful community and conservation initiatives — from youth development in Khayelitsha to rhino protection at Hoedspruit Endangered Species Centre. With us, your clients’ travel gives back, too.

Our vision
Happy clients, extraordinary experiences. We exist to create seamless, unforgettable journeys across Africa — guided by integrity, innovation, and heart.