Happy Valley - City Beautification – Call for design input and recommendations

23 February 2021
Happy Valley -  City Beautification – Call for design input and recommendations

Call for design input and recommendations

Happy Valley -  City Beautification – Call for design input and recommendations

The Nelson Mandela Bay Municipality (NMBM) has embarked on various city beautification projects to boost the city’s destination image, including the recent yellow selfie boards that have been erected amongst others. The main aim of these projects is to encourage locals and visitors to share their experiences and the destination through user generated content and to improve the destination’s overall tourism image.

The role of destination image is of vital importance in attracting more visitors to the city, the warm and welcoming atmosphere of a destination also plays an important role in shaping the overall image of the destination. It is therefore, important that all our residents contribute a positive attitude towards the destination. With this in mind NMBM has already procured the services of a suitably qualified professional painting company that will be giving the area under the Reginald Matlock Bridge (Humewood Beach Bridge) at Happy Valley a facelift. One element is the creation of a mural celebrating our unique marine biodiversity that serve as a key pillar in attracting and entertaining visitors to the city. "Murals have the opportunity to tell the community’s story, create a unique experience, engage citizens, increase foot traffic and tourism, increase appreciation for the arts and artists, and increase overall attractiveness of the space"

NMBM would hereby like to encourage our local residents to submit ideas for the design elements for the mural on the corrugated concrete slabs under the bridge that face the ocean. The design ideas will assist the artist and panel to implement and consider input from our local communities in finalising the overall design. 

As a reward to the best submission received NMBM in partnership with the Nelson Mandela Bay Tourism Industry has put together some amazing prizes to thank our locals who contribute their time and skills. The panel of judges made up by government and private sector stakeholders will choose the overall best submission and the winner will receive an amazing experience in Nelson Mandela Bay.

The winning prize includes:

An Ocean Safari experience of Algoa Bay for two persons with Raggy Charters, a Helicopter flip for three persons with Helipilot, a guided Addo Elephant National Park Safari for two persons from Blunden Coach and Tours, two nights’ accommodation for two at the Beach Hotel as well as two 5 in 1 Nelson Mandela Bay Passes from Nelson Mandela Bay Tourism.

Overall theme:

In order to submit your design ideas, it is important to understand the brief which includes the theme and application considerations. We are looking for design idea submissions that will highlight our unique, iconic marine assets through a simplistic and attractive design.

Algoa Bay, the coastal region of Nelson Mandela Bay, boasts 40 km of magnificent golden beaches as well as one of the most diverse marine eco systems in the world. This includes islands with most importantly the largest Cape Gannetry in the world (110 000 breeding pairs) as well as over 50% of the world’s African Penguin population in its natural habitat. With its perfect combination of warm water, calm sea and fair breezes, it is one of the best sailing venues in the world and a Mecca for all beach and water sport enthusiasts.

Nelson Mandela Bay is the Bottlenose Dolphin Capital of the world with approximately 28 500 Bottlenose Dolphins using the Bay, and has been declared an International Hope Spot for its Marine Biodiversity. The area is Home to the Big 7 with Addo Elephant National Park being the only National Park in the world that is home to the Big 7, the traditional big five plus the Great White Shark and the Southern Right Whale. The Dynamic typography and diversity of soft corals and marine life makes it a rewarding and exciting place to dive.

Marine experience timelines:

• Sardine Run: Late January - Early June

• Humpback whales: June - December

• Southern rights: July - October

• Great White Sharks: April - September

• Raggy Sharks: All year around, best between October and June

• African Penguin, Seals, Dolphins, Cape Gannets and other Marine birds: All year

Design idea example section 1

Design idea example section 2

Application considerations:

Artwork ideas need to specifically consider the nature and length of the surface we are looking to paint. Due to the uneven corrugated nature of the surface, basic design ideas that will be aesthetically pleasing will be considered.  The area that will be covered includes the corrugated concrete panels from the steps leading to the beach on both sides of the bridge undercarrige (aproximately 225m in total). 

Corrugated reinforced concrete surface

The panel of judges will work with the appointed contractor to finalise and implement the overall design based on design concepts received from the public.

Submitting your ideas:

To submit your design idea and concepts we will required you to email a pdf version of your design ideas / concepts (under 2MB) to Mr. D. Louw at dlouw@mandelametro.gov.za  or electronically transfer your files to the same email adress (Larger than 2MB) on or before the 5th of March 2021.

Estimated Project timeline:

Once the design process has been finalised, implementation will immediately start and the project will be completed in approximately 2 to 4 weeks. Due to the nature of work required residents are also advised that certain areas will be closed off to the public and we apologise for any inconvenience caused. The beach will however still be accessible for those wishing to enjoy one of our iconic beaches.

For more information, please contact:

Mr. Doné Louw

NMBM EDTA: Destination Marketing

Nelson Mandela Bay





Author: EDTA